UD&F has revolutionized the entire look and feel of the fabrics. Hundreds of young and dedicated designers have taken up the work of adding embroidery, art, and designs to the Khaddar handlooms today. It is surprising and satisfying to see the handloom fabrics from Manipur to Maharashtra, and Kashmir to Kanyakumari which combine modern and traditional designs to bring out beautiful art pieces in the innovative online shops like UD&F.
Unique Design & Fabrics
The battle to retain exclusivity and personal relationships with customers grows many fold when they buy from an online store. You need to craft features like browsing products, advanced filters options, checkout experience, user account management, return and refund mechanism, and loyalty programs by addressing the needs of the high-end customers.
Our team worked with UD&F Director to onboard 3 developers. The first two weeks were spent adopting Agile processes, code review, and refactoring best practices. Sprint planning, daily standups, weekly reviews, and monthly retrospectives helped integrate our team. Regular team visits also helped engineers understand UD&F vision and culture better.
In the end, UD&F got a rich online presence in-line with the brand’s overall look, feel, and positioning. We also built an Android app running in Kiosk mode to take customized orders by applying various combinations of fabrics, colors, and categories based on the customer’s preferences.
This resulted in an increased awareness of the brand amongst handloom customers around the world. Noticeable rise in web traffic & the average value of purchases, and a significant uplift in sales was achieved within the first 6 months of launch.