Amara Hospitals was clear in their vision and expectations for the new website. To make the website digital companion for all health departments, they wanted increased user engagement, usability, discoverability, while providing modern user experience (UX).

Amara Hospital provides western quality and culture in all aspects of hospital operations at Indian costs.

Challenge

With the desire to market themselves in a more interactive way through their website, Amara Hospitals made the decision to move across to the WordPress CMS for increased content management functionality and for the option of more flexible, accessible and responsive ways of displaying content. As their existing site contained a substantial amount of high value content in the form of the department profiles, research publications was extensive and would call for a significant overhaul to the information architecture. This would result in improved content discoverability across all subsites and subsequently make it easier for users to discover the depth of the material available to them.

Solution

The Results