Amara Hospital

Projects

Website Development

Amara Hospitals was clear in their vision and expectations for the new website. To make the website digital companion for all health departments, they wanted increased user engagement, usability, discoverability, while providing modern user experience (UX).

Amara Hospital provides western quality and culture in all aspects of hospital operations at Indian costs.

Challenge

With the desire to market themselves in a more interactive way through their website, Amara Hospitals made the decision to move across to the WordPress CMS for increased content management functionality and for the option of more flexible, accessible and responsive ways of displaying content. As their existing site contained a substantial amount of high value content in the form of the department profiles, research publications was extensive and would call for a significant overhaul to the information architecture. This would result in improved content discoverability across all subsites and subsequently make it easier for users to discover the depth of the material available to them.

Solution

In developing the solution, We built a distribution for Amara Hospitals – a pre-configured version of WordPress that is able to be used across their network of sites, is easily reconfigured to allow for customisations and boasts rich search capability across all sub-sites. We helped the Amara Hospitals team in becoming self-sufficient in terms of managing their sites, working closely alongside their internal team to assist them in becoming much more educated about WordPress, becoming efficient in the use of the distribution, and also with the ongoing management, maintenance and hosting of their numerous sites. They now have have a collection of integrated, content-managed websites that are the central hub for sharing and transferring knowledge generated by the Institute.

The Results

Hosted internally, the new Amara Hospitals website was successfully launched in mid 2019, the new website has seen a massive growth in user visit count.