Digital Marketing Executive - ERA INTERFACES

Reliable & Cost Efficient Recruitment Agency Based On Los Angeles

Direct Hire

Digital Marketing Executive

Bangalore, India

Job Responsibilities:

  • Execute day to day production tasks (campaign set up, launch, tracking & optimization) – Google Search, Social, Display, Video, Native
  • Complete QA and all production procedures accurately
  • Analyze performance metrics and proactively optimizes campaigns to increase performance
  • Identify trends in data to drive optimization strategies
  • Run campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
  • Chip in to company initiatives, processes, and roll-outs
  • Business Reporting to senior management
  • Creative & Display optimization – Adops will consume about 30% of your day-to-day
  • Budget confirmation and benefit simulation curves
  • Pre-launch builds along with Domain blocking
  • Campaign builds and audits

The ideal candidate must have –

  • 2-4 years of relevant work experience
  • Have Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to): Vlookups, basic formulas like sum, sumif, iferror, etc, Pivot Tables and Graphs Macros.
  • Understanding of the Google AdWords Search, Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click).
  • Set up the search, display, and social campaigns via Adobe’s proprietary application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
  • Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
  • Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
  • Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
  • Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.
  • Have a willingness to be flexible: Works beyond what is described in the job description.
  • Be able to multitask and work under strict deadlines